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    Redefining realness in the context of social identity and fashion is the foundation of all the work of Ari Versluis.
    Either with the challenges of commissioned work, the framework of Exactitudes or in the form of staged documentary photography; the culture that each of us create to define ourselves is always examined.
    In various motivated studio interventions, individuals, duo’s or groups are depicted who use apparel as a language and as a communication-tool.
    It all starts with observation and reflecting on their expression in the outer confidence, leading to an active encounter and an invitation to step into the frame.
    Pushing the boundaries between social and artistic experiment, the images translate into personal stories between the portrayed and the photographer.

    More recently: Extra Extra Magazine.


    In the long running and highly acclaimed art project of Exactitudes the focus is on investigating the way cultures, subcultures and social types produce, stabilise and disseminate meaning in the social arena. Inspired by a shared interest in striking dress code of various social groups, Ari Versluis teamed up with profiler Ellie Uyttenbroek. Together they have been systematically hamstringing such permutations of received identity at intervals for the last 23 years. By registering their subjects in an identical framework, with similar poses and a strictly observed dress codes the Exactitudes series provide an almost scientific, anthropological record of people’s attempt to distinguish themselves from others by assuming a group identity. Exactitudes was the inspiration for the AW17 collection of VETEMENTS.

    More recently: 032c.


    Studio manager: malcolm@ariversluis.com
    Exactitudes is represented by Flatland Gallery Amsterdam / Paris

    Exactitudes Editons 1-6, European Portrait Photography since 1990, Fetishism in Fashion, Het Nederlandse Fotoboek, La ou nous sommes, Dutch Eyes - a critical history of photography in the Netherlands, God among the Dutch - Contemporary Photography, False Fat- Why Dutch Design is so Good, Information is Alive, Fotografen in Nederland, Icons - Web Design Portfolios, The Fourth Sex - Adolescent Extremes, NYMagazine 50th anniversary book. Sustainable thinking, the culture of diversity.

    Dazed Magazine, ID magazine, Vestoj, Issue Magazine, ART-Das Kunstmagazin, Die Zeit, Welt am Sonntag, METAL Magazine, Esquire Russia, Pig Quartly, Le Nouvel Observateur Magazine, Smith Journal, New Style Man, Kunstlicht, Dummy, Sleek, Code D’Acces, The Outlook Magazine, Volkskrant Magazine, Knack Weekend, le Monde Magazine, TGV magazine, Down Town, Wound Magazine, Brand Eins, Zoo Magazine, Pending, La Tribune & Moi, D2- magazine, The Guardian Weekend, The Evening Standard, BPM Magazine, The Independent Magazine, The Observer Magazine, L’Uomo Vogue, Telerama, Gup International Photography, Telerama, WAD, The Sunday Times Style Magazine, A-Magazine, Vogue NL , Influence, Kids Wear, Süddeutsche Zeitung Magazine, Katalog Journal of Photography & Video, Vrij Nederland, Tank Magazine, Deng China, Metropolis M, Wallet, Artforum. 

    A-Magazine, Numéro Homme Berlin, Numéro Berlin, The Face, METAL Magazine, Extra Extra Magazine, Glamcult Magazine, Kaltblut, Elsevier Mode, NRC De Luxe, Purple Fashion Magazine, Vogue Hommes International, New York Magazine, Tank Magazine.  CR Fashion Book.

    Levi’s Enginered, *****L Paris, Gucci, Trend Union Paris, Bernhard Willhelm, Thonik Amsterdam, Lavazza Milano, Moooi Amsterdam, Thalys Bruxelles, HEMA, Selfridges London, European Union, Volkskrant, NRC Handelsblad, Le Monde, Premsela - The Netherlands Institute for Design and Fashion, Mondriaan Fund, Historisch Museum Amsterdam, Museum Rotterdam, ING Group, Maximum Rotterdam - Shanghai, Emerson College Chicago, VPRO, AVRO, Randstad International The Netherlands, France, Spain and USA, De Nederlandse Bank, Hugo Boss, Helmut Lang New York. 

    Collection Rijksmuseum Amsterdam, Collection Stedelijk Museum Amsterdam, Art Collection of the Netherlands Ministry of Foreign Affairs, Art collection of the Netherlands Ministry of Education, Culture and Science, Art Collection of the Dutch House of Representatives, Eneco Art Collection, The Achmea Art Collection, Randstad Kunstcollectie, Selfridges Department Store London, Collection Museum Catherijne Convent Utrecht, FNAC Collection Paris, Collection of The Toledo Museum of Art Ohio, Mudam Collection Luxembourg, Lavazza Art Collection Milano, Museum Rotterdam Collectie, Fiede Sammlung Frankfurt, La collection Neuflize Vie Paris, Thierry Barbier-Mueller Collection. 

    Centro Centro Madrid, Museo Salvatore Ferragamo, The New Institute Rotterdam, BOZAR Brussels, Scope Miami,Art Basel Miami Gallery 12-14 Vienna, Mika Contemporary Art Tel Aviv, Fashion Biennale Arnhem, Hyperlink Tate Modern London, New Holland St. Petersburg, National Gallery of Kosovo, Pristina, Centraal Museum Utrecht, Basic Instincts Shenzhen China, Biennale di Architectura 2012 Venice, Künstlerhaus Vienna, Nederlands Fotomuseum Rotterdam, Gallery Ruttkowski Cologne, Musée d’Art Contemporain Marseille, 21_21 Design Sight Tokyo, Palazzo Incontro Rome, Philip du Pury & Company London, Embassy of the Netherlands Berlin, Festival of Hyeres, Photographers Gallery at Selfridges London, Photo Miami, Toledo Museum of Art, Ohio, Museum of Contemporary Art Taipei, Contact Photography Festival Toronto, Gallery LH Paris, Anna Kustera Gallery New York, Museum Boijmans - Van Beuningen Rotterdam, Centro de la Imagen Mexico City, Musee d’Art Contemporain Marseille. 

    Tate Modern London, Stedelijk Museum Amsterdam, Nederlands
    Fotomuseum Rotterdam, Q21/ MuseumsQuartiers Vienna.

    Lectures & talks
    The Photographers Gallery London, Dutch Embassy in France Paris, Philip du Pury & Company London, TU Delft, Design Academy Eindhoven, Architectural Association School of Architecture London, International Film Festival Rotterdam, Premsela -The Netherlands Institute for Design and Fashion, Foam Amsterdam, Het Nieuwe Instituut Rotterdam, Contact Photography Festival Toronto, TED Dornbirn Austria, Les Rencontres d’ Arles -live magazine.

    Willem de Kooning Academy Rotterdam, Merz Academy Stuttgart, Zhdk Zürich. Ari Versluis is currently professor Photography at the Royal Academy of Arts in The Hague, The Netherlands.